Senior Director, Membership & Lifecycle

Content        ·       New York, New York, United States       ·       Full time

Description

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. By providing daily insights and practical steps to inspire healthy lifestyles, we’ve helped hundreds of thousands of people understand and improve their health.

For us, empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life balance and ensure that our team members have what they need to do their best work — both in and out of the office.

We’re looking for a Senior Director, Membership and Lifecycle to join our Content and Membership team. The ideal candidate will have deep expertise and experience in creating innovative and engaging cross-channel lifecycle programs. This person has proven success in improving metrics at key moments such as acquisition, onboarding, and winback, and has developed roadmaps to continuously innovate, all with an empathetic, member-centric approach.

This role is based in the San Francisco Bay Area or New York City Area, but we are open to other locations in the US.

What you’ll do:

• Develop and own the overarching lifecycle strategy, with always-on programs and campaigns that improve NPS, increase retention, and increase LTV
• Engage and nurture leads and members by creating personalized communication strategies across channels such as email, in-app, and SMS
• Test and iterate programs at key inflection points, such as member onboarding, trial expiration, and winback
• Craft innovative loyalty programs and member experiences that educate and/or delight our members
• Drive effective reporting and analytics
• Build and mentor a high-performing team of lifecycle marketers and analysts
• Work closely with the editorial and production teams to execute on the creative for all programs
• Partner with Customer Success, Product, B2B, and other teams to execute on important cross-functional initiatives

Requirements

• 10 years of relevant work experience, including 5+ years leading a team, and ideally some experience with a membership-based product
• Proven ability leading the development of data-driven lifecycle programs from strategy-to-execution, with specific experience in building sophisticated segmentation and trigger-based campaigns across multiple channels
• High level of empathy for target members, and a keen understanding of building and catering to member journeys
• Knowledge and experience with engagement tools (e.g., Braze) and BI tools (e.g., Snowflake, Tableau)
• Team player who is willing to roll sleeves up with a no-task-is-too small attitude
• Ability to manage time and priorities effectively in a fast-paced and sometimes ambiguous startup environment

Benefits

• Competitive salary, equity, and benefits package
• Health, dental, and vision insurance
• Wellness benefits
• Remote WeWork offices and WFH
• Flexible working hours + work life balance
• 20 days of PTO
• An Oura Ring of your own
• Amazing culture of collaborative and passionate coworkers

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, socioeconomic status, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

Please click here to apply.