Creative Strategist, Paid Social

Marketing & Communications/Growth Marketing        ·       Remote (United States)       ·       Full time

Our Company:

At Cerebral, we’re on a mission to improve access to high-quality mental health care. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January 2020, we have gone from a team of 5 to over 4,000 across the United States. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional patient outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent patient outcomes:

• 82% of patients report an improvement in their anxiety symptoms after using Cerebral.  
• 75% of patients who report improvement in their depression see improvement within 60 days.  
• 50% of patients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

We are looking for a Creative Strategist (Paid Social) to join the Growth Team to help further our mission by creating amazing content on Facebook, Instagram and TikTok.

The ideal candidate is a writer/creator/strategist who can synthesize data and produce videos that convert to sales.

Who you are

• You’re passionate about brand, design, messaging, and sales – we’re looking for someone who likes to create beautiful things but also wants to drive revenue
• You’re a wordsmith – you can write copy that people feel in their gut
• You’re analytical – you’re not afraid of numbers, you can recognize patterns in copy and you can apply your findings to the real world
• You think in sequences – for example, you repeatedly come up with unique combinations of messaging and visuals that drive results
• You have a keen eye and hawk-like attention to detail – nothing gets by you
• You don’t need to have direct experience but you do need a track-record of creating content
• You’re empathetic – for both your coworkers and those you advertise to
• Familiarity with FB Ads Manager and TikTok ad platform a plus
• A self-starter who is able to work independently and manage multiple projects and deadlines
• An excellent communicator who gets along well with others and appreciates feedback

How your skills and passion will come to life at Cerebral:

• Own projects from ideation to scripting to production to final delivery
• Use research and data to ideate and test new hypotheses
• Drive all aspects of the creative process – including but not limited to – select casting, direct shoots, write UGC content & sales messaging and provide direction for B-Roll
• Work closely with editors to bring ideas to life
• Analyze existing content, identify top performers and improve results through new sequences, different headlines or entirely new executions to test and scale
• Keep up to date on new creative messaging in the mental health care space 
• Learn and apply Direct Response fundamentals to optimize results
• Collaborate across teams to incorporate insights, data and best practices into your work

Who we are (our company values):

• Client-first focus – Relentless focus on improving client experience & the quality of care
• Results and data-driven – Reach goals by making data-led decisions with measurable results
• Ownership – Accountable for hitting our goals & delivering on commitments
• High velocity – Strong bias for action, enabling us to quickly adapt & win in a fast-changing market
• Mission-driven experimentation – Iteratively experiment with new ideas, products, & services to help advance our mission
• Lead with empathy – Demonstrate the same level of compassion for one another as we show for our clients
• Deep, hands-on leadership – Leaders stay connected to the details of their operations & believe no task is beneath them

What we offer: 

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health

• Path to develop & grow:
  • Bi-annual performance reviews & opportunities for promotions – as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you

• Remote-first model:
  • Work virtually from anywhere in the US

• Competitive compensation & benefits:
  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
  • Unlimited PTO – we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
  • $200 WFH reimbursement

• Culture & connectivity:
  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Please click here to apply.