Senior Lifecycle Marketing Manager

United States       ·       Full time

Description

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. By providing daily insights and practical steps to inspire healthy lifestyles, we’ve helped hundreds of thousands of people understand and improve their health.

For us, empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life balance and ensure that our team members have what they need to do their best work — both in and out of the office.

We’re looking for a Senior Lifecycle Marketing Manager to join our Content and Membership team. In this role, you will focus on driving the execution of data-driven, cross-channel lifecycle marketing efforts across the member acquisition and retention funnel.

This role is based in the San Francisco Bay Area or New York City Area, but we are open to other locations in the US.

What you’ll do:

• Lead the day-to-day operations of our ESP (Braze) and SMS platform (Attentive)
• Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel
• Set up effective promotional, segmented, and action-triggered campaigns that drive acquisition, retention, and member winback
• Manage end-to-end execution of cross-functional email and in app development from design to coding
• Partner with cross-functional teams such as User Acquisition and eCommerce for lead generation placements, Editorial and Creative teams for campaign assets, Product Marketing for audience research, Product for in-app related messaging, and BI / data analysts for campaign analysis and testing
• Ensure proper email communication hygiene and compliance protocols, following GDPR, CCPA, CAN-SPAM, etc. standards as they are necessary.

Requirements

• 8+ years of experience in marketing including 6+ years of experience in lifecycle related roles, with preference for at least some experience at a D2C brand
• Experience working with an ESP (Braze preferred) and delivering campaigns and messages based on triggered events
• Demonstrable results in using data to create effective campaigns, including via A/B testing, personalization, etc.
• High level of empathy for target members
• Ability to manage multiple projects and prioritize based on impact
• Learning Quotient mindset with the ability to adapt and solve problems within a fast-paced environment
• Passion for the health and wearables space
• HTML + CSS experience is a plus

Benefits

• Competitive salary, equity, and benefits package
• Health, dental, and vision insurance
• Wellness benefits
• Remote WeWork offices and WFH
• Flexible working hours + work life balance
• 20 days of PTO
• An Oura Ring of your own
• Amazing culture of collaborative and passionate coworkers

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, socioeconomic status, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

Please click here to apply.