Marketing Director

Holmdel       ·       Full time

Company Description

About MindMaze

Founded in 2012, MindMaze is a global leader in brain technology and digital neurotherapeutics solutions for brain health and recovery. Its mission is to accelerate the brain’s ability to recover, learn and adapt. The company has two core divisions – Healthcare and Labs – working collaboratively at the intersection of neuroscience, bio-sensing, engineering, mixed reality and artificial intelligence. MindMaze Healthcare is advancing a universal platform for brain health with breakthrough solutions to some of the world’s most challenging problems in neurology, including stroke, Parkinson’s disease and Alzheimer’s disease. MindMaze Labs, the company’s R&D innovation hub, is focused on the future of human computing – working across multiple industries to innovate and build the next generation of human-machine interfaces. The company has offices in Lausanne, Baltimore, London, Paris and Mumbai and has operations in more than 20 countries. For more information, please visit www.mindmaze.com.

Job Description

As a MindMaze Director of Marketing, you will manage MindMaze’s day to day marketing activities and work with your marketing team to define the long-term marketing strategy for the company. 

Responsibilities:

• Develop, implement, and monitor innovative and impactful marketing strategies and tactical plans to maximize opportunities, minimize threats and meet MindMaze’s business objectives;
• Develop and manage the full marketing life-cycle for MindMaze products including product launches;
• Plan and implement marketing initiatives and Co-ordinate marketing campaigns with sales activities;
• Create and publish (online and print) marketing material in line with marketing plans;
• Monitor and report on effectiveness of marketing communications;
• Interface with sales, sales leadership, and corporate accounts to ensure the needs of field personnel are being met to support the sale of the MindMaze products;
• Establish and foster relationships with KOLs to understand market trends, market dynamics, technology changes, competitive strategies, and identify insights/opportunities for the franchise;
• Provide support at marketing events and exhibitions as required. Develop pricing strategies and guidelines to optimize profit and mix to meet MindMaze objectives;
• Develop strategies, promotional campaigns, and programs to positively position MindMaze products to increase market share, revenues, awareness and adoption, and solidify their clinical utility;
• Expand awareness of Stroke rehabilitation for which Mindmaze is developing solutions;
• Ensure the team is developing accurate sales and manufacturing forecasts to meet customer demand;
• Work closely with design agencies and assist with new product launches;
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives;
• Oversee and manage day to day brand budget, and ensure on-time delivery within budget of all marketing initiatives;
• Support sales presentations by assembling quotations, proposals, videos, slide shows, demonstration, and product capability material;

Qualifications

Required Qualifications:

• Minimum BSc Degree in marketing, MSc would be preferred;
• Proven experience of marketing for consumer or capital healthcare industries;
• Demonstrated ability to translate clinical information into marketing strategies;
• Must demonstrate knowledge and success in navigating through changes in the healthcare marketplace, bringing an understanding of the industry’s customers, their challenges, and possible future healthcare scenarios.
• Strong executive, verbal and written communication skills are required, along with demonstrated presentation skills.
• The ability and willingness to travel domestically and internationally as required

Desired Qualifications:

•  Postgraduate qualification, MBA, or other graduate degree
•  Market Access Consulting experience highly preferred

Additional Information

Benefits Overview

• Health insurance
• Paid time off
• Dental insurance
• 401(k)
• Vision insurance
• Flexible schedule
• Tuition reimbursement
• Life insurance
• 401(k) matching
• Referral program
• Employee discount
• Flexible spending account
• Health savings account
• Relocation assistance
• Parental leave
• Professional development assistance
• Employee assistance program
• Other

Please click here to apply.