Media Manager

Marketing Strategy – Consumer Marketing     ·       London, England / Remote       ·       Full time

Headspace and Ginger have recently merged to become Headspace Health! While roles are still being recruited separately on our respective websites, new hires from this point forward will be joining Headspace Health. For more information, please speak with your recruiter! 

About the Media Manager at Headspace Health:

As the Media Manager for North America at Headspace Health, you’ll develop and execute high-performing, best-in-class full-funnel DTC paid media campaigns that fully align to our business’ overall go to market strategy and mission to help make the world a healthier, happier place. Reporting to the Director of Paid Media for North America, our ideal candidate is a collaborative, strategic problem solver who is comfortable owning projects and making decisions based on their extensive experience in the industry.  You will make a significant impact on our DTC growth, and be a vital, all-around contributor to the continued success of the Headspace Health marketing team.

How your skills and passion will come to life at Headspace Health:

• Strategize and plan media across all paid channels including digital, social, search, TV (broadcast + OTT), programmatic, audio, OOH, and affiliate marketing
• Support a well rounded view of media throughout all phases of the funnel from brand campaigns to performance-based initiatives
• Scale and optimize our existing channels while constantly seeking out and developing test plans for new platforms
• Maximize growth through data-driven decisions, proactively monitoring and analyzing performance, the competitive landscape, and marketplace trends
• Facilitate day-to-day channel-specific conversations with agencies/partners
• Have ownership of a multi-million dollar growth budget and optimize campaigns accordingly to achieve our customer acquisition and performance goals
• Steward and manage partnerships with third-party partners and vendors to empower our paid marketing efforts
• Contribute to campaign recap decks and performance share-outs for senior level executives
• Possess a drive to continually test new creatives, audiences and channels to drive growth and efficiencies

What you’ve accomplished:

• 3-5+ years of experience in media planning and execution
• In-house or top tier performance marketing agency background and/or experience working at an app-based company driving new consumer subscriptions is preferred
• Experience working with media agencies and creative/production partners effectively
• The ability to drive multiple projects forward at scale, leveraging data to shape the work and make informed decisions and recommendations
• Solid understanding of ad tech tools, media tagging processes and attribution models
• Experience in full funnel DTC marketing inclusive of performance paid social and brand activations 
• Nice to have: proficiency in marketing platforms Facebook Business Manager, Tik Tok Ads Manager, Google Analytics etc. as well as experience on upper funnel brand executions i.e. OTT, brand partnerships, influencer relations, etc.
• Proven analytical, strategic thinking and communication skills with strong proficiency in analyzing performance data
• Use data to think strategically & make recommendations that can drive measurable results
• A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels
• Confident when it comes to taking risks, trying new things, and learning from failure
• A genuine and authentic passion for supporting mental health and wellness practice
• Detail oriented, organized, and ability to prioritize in fast-paced, hyper-growth company
• Someone who can thrive in a fast-paced environment and take direction from multiple people
• Someone who proactively stays ahead of the curve on new strategies and use acquisition

How we feel about Diversity & Inclusion:

Headspace Health is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace Health. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

Headspace Health is committed to protecting the privacy and security of your personal data. Please view our Applicant Privacy Notice here. 

How to get started:

If you’re excited by the idea of seeing yourself in this role at Headspace Health, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.

Please click here to apply.