Asia Marketing Manager

Tokyo        ·       Full time

Responsibilities:

• Participating in the planning and execution of the Asia marketing strategy and tactics for downstream marketing activities and commercial growth.
• Responsible for editorial direction, content calendar management, writing and design of all marketing materials.
• Ensure articulation and consistency of Insightec’s desired brand image and positioning both internally and externally.
• Manage press release development, earned media opportunities, thought leadership and the public relations agency in Asia.
• Direct external agencies contracted for the planning, production, and execution of physician/patient awareness and education programs.
• Manage and maintain Asian corporate websites and social media accounts.
• Participating in the strategic planning and execution of trade show presence.
• Contribute to internal communications programs as needed.
• Manage project budget and ensure that all marketing project expenditures stay within the approved budget

Skills and Experience:

• A Degree or equivalent knowledges in Business, Marketing, Journalism, Communications, or other related fields.
• Minimum of 10 years of experience in marketing, corporate communications, or public relations in the medical device industry.
• Extensive experience with digital marketing forms such as online ads, social media marketing and content marketing.
• Experience developing creative, effective, and compliant marketing and promotional strategies in the medical device industry.
• Results-driven, motivated self-starter and team player with excellent interpersonal and communication skills.
• Knowledge of Marketing Automation (Hubspot, Pardot) and CRM (Salesforce) platforms.
• Excellent organization skills, ability to prioritize and meet deadlines under pressure.
• Professional presence, ability to work with academic and business KOLs.
• Native Japanese speaker with fluent English speaking and writing skills.
• This position requires extensive travel (about 40% of the work time) to: customer sites, trade shows, national and international.

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