Sr. Manager Performance Marketing, Paid Social

Marketing & Communications      ·       Remote       ·       Full time

Our Company:

At Cerebral, we’re on a mission to improve access to high-quality mental health care. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January 2020, we have gone from a team of 5 to over 4,000 across the United States. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional patient outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent patient outcomes:

• 82% of patients report an improvement in their anxiety symptoms after using Cerebral.  
• 75% of patients who report improvement in their depression see improvement within 60 days.  
• 50% of patients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

The Sr. Manager, Performance Marketing, Paid Social will be responsible for planning, executing, optimizing, scaling, and reporting on all Paid Social initiatives at Cerebral. Our ideal candidate is self-motivated and strategic, and he or she should be able to focus on multiple initiatives at the same time while prioritizing new business initiatives based on growth.

Who you are

• Bachelor’s degree in Business, Information Systems, Marketing, Psychology, or a related field.
• 6+ years experience in performance marketing; at least 4+ years of paid social experience is essential.
• Demonstrated success building brand awareness and driving customer acquisition across social platforms such as Facebook, Instagram, TikTok, Pinterest, Snapchat, etc.
• At least 2 years of team management experience.
• Experience delivering successful paid amplification of influencer campaigns.
• Exceptional analytical skills with the ability to interpret data and deliver actionable insights. Required software skills: Google Analytics, Excel/Google Sheets; Google Optimize and Looker is a plus. 
• Experience in creating and measuring A/B tests.
• Be adaptable and have the ability to prioritize and manage multiple tasks simultaneously in a fast-paced working environment.
• Strong interpersonal and communication skills.
• Strong attention to detail.
• Able to work quickly & independently within a cross-functional team.
• Effective time and project management skills. Experience using Asana is a plus.
• Data-driven problem solver. 

How your skills and passion will come to life at Cerebral:

• Define, manage and execute the paid social campaigns to drive brand awareness and customer acquisition.
• Lead our social platform expansion strategy to help us realize our ambitious growth goals, including driving execution, and owning emerging platform performance.
• Explore, test, and execute new initiatives – stay at the forefront of social media trends and updates.
• Manage the internal and external paid social creative agency – overseeing daily optimizations and making sure tasks are aligned to an overarching strategy.
• Manage relationships with partners such as Facebook, Pinterest, TikTok, and more. Communicating frequently and proactively with our vendors to get the most value out of the relationships.
• Responsible for hitting the monthly spend and CAC goals for Paid Social. Providing weekly reports, tracking and analyzing performance compared to targets.

Who we are (our company values):

• Client-first focus – Relentless focus on improving client experience & the quality of care
• Results and data-driven – Reach goals by making data-led decisions with measurable results
• Ownership – Accountable for hitting our goals & delivering on commitments
• High velocity – Strong bias for action, enabling us to quickly adapt & win in a fast-changing market
• Mission-driven experimentation – Iteratively experiment with new ideas, products, & services to help advance our mission
• Lead with empathy – Demonstrate the same level of compassion for one another as we show for our clients
• Deep, hands-on leadership – Leaders stay connected to the details of their operations & believe no task is beneath them

What we offer: 

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health

• Path to develop & grow:
  • Bi-annual performance reviews & opportunities for promotions – as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you

• Remote-first model: Work virtually from anywhere in the US

• Competitive compensation & benefits:
  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
  • Unlimited PTO – we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
  • $200 WFH reimbursement

• Culture & connectivity:
  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Please click here to apply.