Product Manager (Downstream)

Maple Grove, MN    ·       Full time

Location: Maple Grove, MN

Responsibilities:

• Creates and executes commercial marketing and product launch plans for product launches, campaigns, programs, and initiatives, including robust integrated channel communication plans.
• Serves as the downstream marketing resource for product and therapy support in the areas of usability, troubleshooting, device utilization, and patient follow-up for company products.
• Maintains advanced working knowledge of SPR products and competitive devices, conceives and communicates associated messaging across multiple channels such as promotional materials, events, ad/promo, etc.
• Creates and manages promotional and training messaging/communications related to product & competitive capabilities, enhancements, and improvements.
• Develops and manages creation of product-related sales tools consistent with regulatory guidelines and in compliance with company policies and procedures.
• Discerns potential barriers to launch and addresses them in a timely forward-looking manner while coordinating launch plans, training and seamless product introduction, transition, and obsolescence.
• Participate in trade-show planning, management and booth coverage with a special focus on competitive differentiation.
• Develops product-related materials, resources, and tools for sales staff to use in the field and provides or organizes training to optimize sales team effectiveness versus direct competitors. Maintains open, effective communication with all personnel, customers, and other SPR employees.
• Demonstrates an ability to establish and build relationships with health care providers, field personnel, and internal cross-functional team members.
• Other related duties as assigned.

Requirements:

• Bachelor’s degree in Marketing or related field.
• 5 or more years of related experience in the healthcare industry. 
• Strong communication, team building and project management skills.
• Comfortable working in a fast-paced environment.
• Ability to provide qualitative and quantitative inputs, monitor and track performance against KPIs.
• Strong sense of urgency, attention to detail.
• Beneficial Skills and Experience:
  • MBA.
  • Successful track record leading cross-functional teams.

Why Join Our Team?

• Entrepreneurial work environment – truly a growth oriented and collaborative atmosphere in the medical device industry.
• Competitive compensation and benefits.
• Employee Wellness Program.
• Flexible work/life balance.

Please click here to learn more.