Clinical Marketing Manager

Management        ·         New York, NY, US        ·        Full-time

The Child Mind Institute seeks a results-driven Clinical Marketing Manager to accelerate the growth of the Child Mind Institute’s clinical practices in New York City and San Mateo, CA. The ideal candidate is a smart, well-organized team player who can think flexibly and strategically about generating referrals. With an entrepreneurial spirit, this performance-marketing position is responsible for building a growth plan and leveraging internal and external resources to execute.

The Clinical Marketing Manager will design the marketing plan to grow clinical awareness, brand reputation, and appointment/ telehealth bookings in consultation with Clinical Leadership, the Chief Administrative Officer, and Marketing/Communications Leadership. The Clinical Marketing Manager supervises a team of two Clinical Marketing Specialists to help put the plan into action through communication with local referral sources including schools and doctors’ offices. The Clinical Marketing Manager guides and produces content necessary to fulfill the marketing plan, including email marketing and the creation of presentations and video assets. Other activities are likely to include management of social media, event coordination, and possible paid digital/ social media. The position also contributes to Child Mind Institute development activities from a clinical perspective. This is a hybrid planner-manager-doer role.

Reporting to the Director, Marketing and Communications, this is an exempt, full-time, hybrid position split between remote work and our Midtown, NYC office.

The Child Mind Institute is proud to be named a Great Place to Work-Certified company! Our competitive compensation and benefits include medical insurance, 401(k), paid parental leave, dependent care, and flexible work schedules, paid parental leave, dependent care and discounted tickets and entertainment perks programs.

Responsibilities:

• Develop a marketing plan for the Child Mind Institute’s NYC and SFBA-area clinical centers.
• Manage a team of two Clinical Marketing Specialists located in New York and San Mateo.
• Track and report of KPIs as indicated in the plan.
• Grow/manage email list and create ongoing strategic campaigns to key sub-groups within the list.
• Help manage the referral database and improve the quality of our lists and marketing intelligence.
• Execute projects through a nimble combination of Marketing/Communications Team and outside resources.
• Develop and help write a wide range of content (digital, video, collateral) to move parents from awareness to bookings.
• Inspire and support individual clinicians in their outreach and network development

Qualifications:

• BA/BS degree in communications, marketing, or related field. 
• 7-10 years’ experience in marketing with demonstrated success in planning and conversion.
• Ability to prioritize, multitask, and meet deadlines in a fast-paced environment.  
• Ability to take initiative and work both independently and as part of a dynamic team.  
• A strong writer comfortable creating and/ or editing promotional copy, marketing presentations, event descriptions, and collateral.
• Experience running e-mail marketing campaigns to drive engagement.
• Experience using a CRM such as Salesforce. 
• Medical practice marketing experience preferred.
• Familiarity with video and digital content production a plus.
• Ability to work at events that may occasionally occur on evenings and weekends.
• Strong relationship builder who inspires teamwork and collaboration (team player).
• Proactive approach in work ethic and communication.
• Passionate about Child Mind Institute’s mission.

Special Considerations 

Please upload your CV during the application process. 

CMI is committed to public health and to the safety and wellbeing of our colleagues, visitors and volunteers.  As such, we have adopted a policy requiring all employees whose positions require them to be on site to be vaccinated against COVID-19 or to meet the legal guidelines for an exemption.

The Child Mind Institute is an equal opportunity employer and does not discriminate in employment based on race, religion (including religious dress and grooming practices), color, sex/gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sex  stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned) and sexual orientation; national origin (including language use restrictions and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law [Vehicle Code section 12801.9]); ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age (40 and over), sexual orientation, military or veteran status, or any other basis protected by federal, state or local law or ordinance or regulation.

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