Senior Product Manager, NET NPP & Digital Marketing

Marketing       ·        East Hanover, NJ         ·      Full time

Job ID: 356024BR

Title: Senior Product Manager, NET NPP & Digital Marketing

Job Description

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.

As the Sr Product Manager, NET Non-Personal-Promotion and Digital Marketing you’ll lead and drive the NPP and digital engagement strategy and execution for Patients and HCPs in close collaboration with Marketing (including HCP/Patient/Regional Marketing Leads), Sales, Market Access and Digital team. In this role, you will develop a vision and strategy to develop a next generation customer (Patient and HCP) engagement leveraging digital communication tools including channels available to Sales function.

Your responsibilities include, but are not limited to:

• Understand the patient journey, treatment journey, competitive landscape and align NPP and digital strategy with identified micro moments and support marketing team to develop relevant content for identified channels
• Improve and optimize reach of key targets with customized messages via NPP and digital channels (including CRM tools for Sales team).
• Prioritize and evaluate NPP channels in collaborations with digital team and data/analytics team. Leverage AI driven data analysis to derive optimal channel mix
• Develop strong collaboration with external agencies and key internal cross functional groups within the organization (Regulatory, PR, Patient Advocacy, IT, Legal, Value and Access, Market Insights, Medical Affairs, Procurement and Sales)
• Manage brand budget and project budget within targets and monthly, quarterly KPI
• Focus on non-personal promotion and next generation digital customer engagement with HCPs and patients.
• Work closely with US cross-functional teams to share and drive brand strategies and tactics to ensure

This is a US based position. No international relocation will be provided for this position.

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 10-20% travel as defined by the business (domestic and/ or international).

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What you’ll bring to the role:

Education:

• Bachelor’s Degree; Advanced degree (MBA) preferred

Experience:

• Minimum of 3 years marketing experience required
• Experience in pharmaceutical marketing and understanding of Oncology/Hematology
• Brand marketing experience, including experience in developing HCP NPP, direct to consumer/patient, digital, e-marketing, CRM and/or social media channel strategies strongly preferred
• A strong background in digital marketing and the drive to support the development and execution of the US Neuroendocrine Tumors (NET) marketing strategies.
  future growth of NET and improve NET patient care.
• Strong analytical skills and demonstrated ability to multitask in a fast-paced environment, show attention to detail and follow-through to completion.
• Excellent communication skills, self-awareness, proactive, results-oriented, hard-working, and self-starter motivated by a challenging task

#transformingforgrowth

Why Advanced Accelerator Applications (AAA)?

Thousands of people die of cancer around the world every day. At Advanced Accelerator Applications (AAA), a Novartis company, our mission is to transform lives through radioligand therapy in nuclear medicine to fight several leading types of cancer. How will we continue to be on the cutting edge of medicine?

We believe new groundbreaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what’s possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Division: ONCOLOGY
Business Unit: ADVANCED ACCELERATOR APPLICATIONS
Country: USA
Work Location: East Hanover, NJ
Company/Legal Entity: Novartis Pharmaceuticals
Functional Area: Marketing
Job Type: Full Time
Employment Type: Regular
Shift Work: No
Early Talent: No

Please click here to apply.