Media Planner, Digital Marketing – Neurodmodulation

Marketing        ·        Valencia, CA, US, 91355        ·        Full time

Boston Scientific’s hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.

Remote Eligible:  Remote in Country
Onsite Location(s): Valencia, CA, US, 91355
Additional Location(s): US-CA-Valencia; US-CA-Los Angeles; US-CO-Denver; US-GA-Atlanta; US-IA-Central/Des Moines; US-IL-Chicago; US-IN-Indianapolis; US-KS-Kansas City; US-MA-Marlborough; US-MN-Minneapolis; US-MO-St. Louis; US-NC-Winston Salem; US-NE-Omaha; US-NY-New York City; US-PA-Philadelphia; US-PA-Pittsburgh; US-TX-Dallas; US-TX-Houston; US-WA-Seattle; US-WI-Milwaukee

Diversity – Innovation – Caring – Global Collaboration – Winning Spirit – High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

This is a 100% remote opportunity. 

About the role:

The healthcare industry is changing rapidly with several market dynamics significantly impacting the patient care continuum. Boston Scientific sees this as an exciting opportunity to advance science for life by developing and delivering innovative, digital/media experiences that energize Health Care Professionals (HCPs) and patients alike.

The Neuromodulation digital team is seeking an experienced and driven Media Planner to support the division’s paid media and growth marketing initiatives. The ideal candidate enjoys a fast-paced and challenging role, staying abreast of the evolving digital landscape, and  working cross-functionally.
 

Your responsibilities include:

• Leads strategic planning, in platform media management and measurement for division paid media programs
• Creates the digital brief and campaign plan for all paid media channels
• Partners with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals
• Audit existing campaigns, analyze keywords, ad copy, bid strategy and elements to identify new opportunities to improve performance, goals, and KPI’s
• Develop and execute the testing strategy for all media campaigns
• You conceive, develop, and manage the implementation of high-impact integrated digital marketing programs that deliver at or above agreed-upon targets for Boston Scientific’s Neuromodulation division
• Work encompasses the full range of paid media channels, including Facebook advertising, Google Adwords, LinkedIn Ads, programmatic advertising, digital audio and any up-and-coming media channels
• Work closely with Paid Media Strategist to manage priorities, identify opportunities, and develop quarterly and annual acquisition goals and budget
• Collaborate with other divisions across Boston Scientific to communicate performance and identify testing opportunities on an ongoing basis
• Formulate and execute media plans that deliver lead generation as a vital element of the marketing and sales mix. Your media plan and execution demonstrate your deep understanding of your media expertise and organizational constraints
• Monitors platform comments and triages/responds to comments appropriately and in compliance with SOPs

 What we’re looking for in you:

Minimum Qualifications: 

• Minimum of a bachelor’s degree (marketing or related field preferred)
• Minimum of 2+ years of agency or in-house experience as a media planner/buyer
• Expert in digital media types, platforms, targeting, and how they relate to campaign objectives (i.e., awareness, engagement, lead generation, conversion)
• Expert in self-service platforms including Facebook Ads Manager, Google Ads/Campaign Manager 360, Microsoft Advertising, LinkedIn Ads, and Twitter Ads
• Must be able to compile mid-flight and post-campaign reporting for performance insight and historical analysis, clearly communicating effectiveness, and optimization opportunities
• Demonstrated self-starter with drive to take on new tasks and manage ambiguity throughout
• Demonstrated communication and interpersonal skills
• Ability to work across multiple levels of the internal organization, as well as with external parties
• Professional experience with MS Outlook, Teams, Excel & PowerPoint

Preferred Qualifications:

• Strong understanding of pixel tagging, and analytics
• Experience in medical device, health care or pharma industry 

The expected annualized base pay range this full-time position working at this location will be from $56,600 to $107,500, plus annual bonus (subject to plan eligibility and other requirements) and the value of core and optional employee benefits being offered at BSC, which can be reviewed at www.bscbenefitsconnect.com. At BSC, it is not typical for an individual to be hired near the bottom or top of the pay range. Boston Scientific considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs. Actual compensation may be otherwise adjusted if the position is filled outside of the intended geographic location.

Requisition ID: 555204

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Nearest Major Market: Los Angeles
Job Segment: SEM, Compliance, Advertising, Patient Care, Medical Device, Marketing, Legal, Healthcare

Please click here to apply.