Director of Customer Retention

Marketing           ·         Toronto (Hybrid)         ·        Full time 

This role is remote-friendly, with a preference for candidates based in Canada. 

Your Role:

• Develop and manage our customer retention strategy and optimize key performance indicators including customer lifetime value and retention/churn levels.
• Dive into customer data and craft high-impact retention growth strategies at key points in the user funnel; using data, define customer segments that you’ll use to power personalized CRM and loyalty campaigns, driving growth from first time users and power users alike.
• Work closely with our marketing, product and research teams to build and iterate on subscription & retention marketing campaigns across key channels such as email, push/in-app, social, and out of home.
• Conduct, analyse, and present customer retention research on a regular basis to drive data-driven decisions as well as inform other key stakeholders of key strategic insights
• Collaborate on marketing strategies to grow the business based on solid analysis, including: Client behavior, purchase propensity, channel optimization, etc. 
• Effectively communicate strategy, objectives, and performance results cross-functionally.
• Ensure product communications align accordingly with Client experience and communication strategy.
• Increase product and feature utilization through a structured program of education, communication, incentives, tools and “wow” moments.
• Improve product cross-sell rates through efficient targeting and communications.
• Optimization, profiling and segmentation to drive message relevance.
• Manage implementation of the growth and retention marketing plan and manage expenses versus plan.
• Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply learning.
• Recommend product and feature utilization through a structured program of education, communication, incentives, tools and “wow” moments.

Your skills and experience:

• 5+ years of digital mobile, desktop, and in-app performance marketing with a focus on user retention and subscription/membership services 
• You live and breathe a deep understanding of customer retention metrics and measurement.
• You have a love for offering wellness solutions/life impacting tech
• Focus on using analysis and insight to drive change and performance improvement
• Proven experience and knowledge of Salesforce and marketing tech stacks.
• Experience in a dynamic, high-tech startup environment
• An enthusiastic team player who is comfortable working with all department leaders
• Results driven marketer with a proven quantitative and analytical skills; should be extremely comfortable with Excel and analytics reporting tools (eg. DOMO, Looker, or Tableau); familiarity with SQL is a plus.
• A proven track record of designing and delivering customer journeys that have measurable improvement on lead conversion, customer retention, and customer spend.

What we offer:

Our collaborative culture is an extension of our vision to empower personal transformation to improve lives and change the world. We have a flexible working environment, on-going work from home options, a great benefits package, weekly team meditations, and a commitment to keeping connected while working apart. Join a team passionate about making a difference.

Interaxon is a company fueled on innovation and inclusion.  We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment. Additionally, if you require any accommodations during the selection process, please let us know!

Please click here to apply.