Digital Marketing Manager

200 – Marketing        ·       Bloomington, Minnesota        ·       Full time

The Digital Marketing Manager is responsible for developing and executing the digital marketing strategy to reach implanting physicians, referring clinicians and patients.

Specific job responsibilities include:

• Working with the global marketing and commercial teams to identify the needs for reaching each stakeholder group: implanting physicians, referring clinicians, patients, societies, payors
• Developing messaging, content and execution across digital channels including website, social media and digital education and sales tools
• Development of metrics for digital channels
• Implementation of SEO for website

Key skills required:

• Website development, implementation and SEO
• Social media content development, execution and measurement
• Excellent communication skills—ability to work with cross functional groups and geographies to facilitate global campaigns
• Strong team player—ability to work as a key member of the global marketing team who is accountable to global marketing team, geographic colleagus and cross-functional partners
• Strong leadership skills—ability to function as the marketing “lead” on digital channel initiatives
• Project management skills—ability to manage complex projects and programs.  Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
• Analytical skills—ability to segment customer segments and develop metrics to measure effectiveness of campaigns

Key experience preferred:

• Knowledge of cardiovascular disease, physiology and products
• Experience in medical device upstream product marketing and therapy development
• Experience in global product launches and commercialization
• Knowledge/experience with customer base—cardiologists, cardiac surgeons, nurses
• Understanding of implantable medical products clinical and regulatory process and environment
• Ability to travel 30-50%

Education/experience level required:

• 5+ years in digital marketing and communications
• Experience with marketing medical devices
• BS/BA in engineering, health sciences, marketing, business, communications
• MBA preferred

Saluda Medical embraces diversity and equal opportunity in a serious manner. We are committed to building a team representative of a variety of backgrounds, perspectives and skills. We believe people are the source of our inspiration and innovation. The more inclusive we are, the better our work will be.

Saluda Medical does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Saluda Medical’s approved agency list. Unsolicited resumes or candidate information submitted to Saluda Medical by search/recruiting agencies not already on Saluda Medical’s approved agency list shall become the property of Saluda Medical.

Please click here to apply.