Senior Brand Manager

Marketing           ·         Remote, United States        ·        Full time

Our Company:

At Cerebral, we’re on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:

• 82% of clients report an improvement in their anxiety symptoms after using Cerebral.  
• 75% of clients who report improvement in their depression see improvement within 60 days.  
• 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

Cerebral is seeking a highly skilled and experienced Senior Brand Manager to join our team. As a Senior Brand Manager at Cerebral, you will play a crucial role in shaping and strengthening our brand identity, while ensuring its consistency and effectiveness across all channels. You will drive our organic social strategy, PR strategy, partnership strategy, influencer strategy, and other brand awareness strategies. Additionally, you will be the voice of the consumer delivering customer and category insights. Finally, you will also contribute to the go-to-market strategy for brand marketing initiatives and product launches. 

Who you are:

• 5+ years of experience in brand marketing, social, strategic communications, and/or public relations required. 
• Bachelor’s degree in communications, marketing or related field equivalent is preferred. 
• Proven experience as a Brand Manager or similar role, preferably in the health & wellness, telehealth or the digital healthcare industry.
• Strong strategic thinking and analytical skills with the ability to translate insights into actionable brand strategies.
• Experience directing and collaborating with internal and external partners to translate brand strategies into consumer-facing outputs. 
• Experience in developing and managing creative and communications strategy.
• Ability to identify and apply critical consumer insights to brand strategy, with experience applying varying research methodologies (qualitative and quantitative) to the process.
• Experience in PR and media relations, with a track record of securing press coverage and managing media relationships.
• Expertise in developing and executing organic social media strategies across various platforms.
• Proven experience in content creation, with the ability to produce compelling and engaging content across different mediums.
• Captivating storyteller and creative mindset with a keen eye for design and aesthetics.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Culture junkie with a finger on the pulse of cultural moments and social trends. 
• Strong believer in Cerebral’s brand vision and values

How your skills and passion will come to life at Cerebral:

• Brand Strategy & Positioning: Develop and implement a comprehensive brand strategy that aligns with Cerebral’s overall business objectives and target audience. Define and communicate the unique value proposition of Cerebral, differentiating it from competitors and establishing a strong market presence.
• Brand Identity, Assets & Guidelines: Establish and manage our brand guidelines, ensuring all marketing related communications and assets are aligned with our mission and create a consistent brand presence/tone of voice throughout the user experience. Oversee efforts to expand our brand asset pack, including photoshoots, creation of illustrations & infographics, etc. 
• PR and Media Relations: Develop the brand narrative and maintain relationships with relevant media outlets, journalists, and influencers to secure press coverage and positive brand mentions. Coordinate and manage PR activities, including press releases, media interviews, and events.
• Organic Social Media: Develop and execute a social media strategy that enhances brand visibility, engagement, and community building. Create and curate compelling content for social media platforms, ensuring alignment with brand voice and messaging and relevance to the social discourse surrounding #mentalhealth.
• Advocacy: Develop and execute influencer strategies (e.g. celebrities, micro-influencers, etc.), as well as other tactics for activating the Cerebral community, and increasing positive word of mouth (WOM).
• Brand Partnerships: Drive our partnerships strategy, identifying brand partners that will further our mission while driving meaningful brand awareness and growth
• Content Creation: Lead the development of engaging and informative content across various channels, including editorial, social media, advertising and email marketing. Collaborate with internal and external stakeholders to produce high-quality content that educates, inspires, and resonates with our target audience.
• Cross-functional Collaboration: Collaborate closely with cross-functional teams including Product to drive go-to-market strategy, act as a brand ambassador and liaison between internal stakeholders and external partners, and ensure brand guidelines are adhered to in all collaborations and partnerships.
• Brand Intelligence: Conduct market research and competitor analysis to identify market trends, consumer insights, and opportunities for brand growth and differentiation. Identify research needs, execute research studies and projects in order to support the brand and marketing efforts. 
• Measurement: Establish and maintain key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently. Monitor and analyze brand performance metrics, including brand awareness, brand equity, share of voice, and customer perception, and provide actionable insights to optimize brand strategies and initiatives.

What we offer: 

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health
• Path to develop & grow:
  • Bi-annual performance reviews & opportunities for promotions – as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
• Remote-first model: Work virtually from anywhere in the US
• Competitive compensation & benefits:
  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
  • Unlimited PTO – we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
    • $200 WFH reimbursement
• Culture & connectivity:
  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together

The national base salary range (OR the national hourly range for nonexempt positions) offered for this position is outlined below. Cerebral is committed to equal pay for equal work; however, business reasons may dictate variations in pay that are attributed to objective factors, such as a candidate’s qualifications and years of experience. Total compensation includes base salary and may include an annual performance bonus and equity/stock options.

National Base Salary Range: $130,000—$140,000 USD

Who we are (our company values):

• Client-first Focus – relentless focus on advancing the quality of care, clinical experience, and patient safety
• Ethics & Integrity – do what is right and demonstrate ethical principles, even when no one is watching
• Commitment – accountable for fully delivering on commitments to our clients and each other
• Impact & Quality – make a positive impact and deliver high quality outcomes, based on data and evidence
• Empathy – act compassionately, listen to seek understanding, and cultivate psychological safety with clients and colleagues
• Collaboration – achieve our goals together as a united team, strengthened by mutual openness, trust, and diversity of thought
• Thoughtful Innovation – continuously evolve our ability to deliver on our mission, prioritizing long-term, strategic bets over short-term gains

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

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Cerebral, Inc. is a management services organization that provides health information technology, information management system, and non-clinical administrative support services for various medical practices, including Cerebral Medical Group, PA and its affiliated practices (CMG), who are solely responsible for providing and overseeing all clinical matters. Cerebral, Inc. does not provide healthcare services, employ any healthcare provider, own any medical practice (including CMG), or control or attempt to control any provider or the provision of any healthcare service. “Cerebral” is the brand name commonly used by Cerebral, Inc. and CMG.

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