B2B Product Marketing Manager

New York, NY or Remote     ·        Full time

About the job

B2B Product Marketing Manager

About Twill

Twill is a global software-enabled healthcare platform with a mission to improve the mental and physical health of people everywhere. Our evidence-based programs and supportive communities help people manage life challenges and chronic conditions, while providing access to solutions such as telehealth, AI-powered coaching, and therapeutics. We empower people wherever they are in their care journey to adopt healthy behaviors, and our solutions are used by enterprises, health plans, health systems, pharmaceutical manufacturers, and individuals around the world. Today, the Twill platform is available globally in 10 languages and covers more than 18 million lives. In 2023, Twill was named one of Built In’s 100 Best Places to Work in the U.S.

Join Twill, as we usher in a new era of care.

About the Role

We are looking for an experienced B2B Product Marketing Manager to join the marketing team.

In this role, you will be responsible for learning, and continuously documenting everything there is to know about our market, buyers, and products. You will establish product positioning, identify, and communicate market differentiation, and translate product features into benefits that resonate with our audiences. In addition, you will support our content strategy through the development of compelling content that not only drives leads, but also shapes the industry’s perspective.

The ideal candidate is an energetic self-starter with experience in brand marketing, product positioning, and developing meaningful content.

Responsibilities:

• Work with internal teams (product management, sales, marketing) and external agencies to drive product marketing content from ideation to completion
• Conduct market research to understand industry trends, competitor offerings, and customer needs in the digital mental health space
• Develop clear and impactful positioning and messaging for our wide array of products emphasizing unique value propositions and key differentiators
• Translate product details into simple, polished, and engaging content specifically crafted to capture audience attention and address their pain points.
• Develop sales enablement tools and materials to support the sales team in effectively communicating product value to prospects
• Maintain target personas, ensuring they are comprehensive and up to date with prospect priorities and challenges
• Write compelling and relevant content such as eBooks, whitepapers, PPT decks, case studies, videos, and website copy across a variety of marketing channels
• Test and improve messaging and ad copy by evaluating projects using relevant KPIs and feedback from current and former clients / projects.
• Ensure that sales and marketing collateral remains up to date as product enhancements are released

Requirements

• Bachelor’s degree in business, marketing, or similar.
• 5 years of experience in B2B product marketing, ideally with a background in revenue cycle and/or B2B healthcare technology
• Excellent written and verbal communication skills
• Highly organized and able to problem-solve and prioritize when faced with ambiguity
• Experience with marketing automation tools, CRM software, and data analytics
• Able to work well with others, take initiative, work independently, and meet deadlines
• Comfortable synthesizing information into clear, actionable deliverables
• Skilled in project management, with experience working with both internal and external teams
• Self-motivated, reliable and can work effectively as part of a remote team

Please click here to apply.