Director, Client Marketing

United States or Remote     ·        Full time

About the job

About Twill

Twill is a global software-enabled healthcare platform with a mission to improve the mental and physical health of people everywhere. Our evidence-based programs and supportive communities help people manage life challenges and chronic conditions, while providing access to solutions such as telehealth, AI-powered coaching, and therapeutics. We empower people wherever they are in their care journey to adopt healthy behaviors, and our solutions are used by enterprises, health plans, health systems, pharmaceutical manufacturers, and individuals around the world. Today, the Twill platform is available globally in 10 languages and covers more than 18 million lives. In 2023, Twill was named one of Built In’s 100 Best Places to Work in the U.S.

Join Twill, as we usher in a new era of care.

About the Role

As the Director, Client Marketing at Twill, you play a pivotal role in driving our marketing strategy and delivering value to our clients. You will be responsible for owning and executing our B2B2C marketing efforts and collaborating strategically across product, growth, and B2B marketing efforts to drive synergy and improve effectiveness. This is a high-impact role that requires a strategic thinker, a strong communicator, a creative problem solver, and a results-driven leader.

Responsibilities

• Develop, execute and analyze client-specific marketing activation plans – leveraging Twill’s best practices and assets – to drive a successful product launch, ongoing user activation and user retention
• Collaborate strategically with Growth and Product Marketing to continually advance learnings and improve campaign effectiveness
• Work cross-functionally to optimize product positioning, messaging, and value propositions that resonate with our B2B2C audiences
• Implement analytics to measure B2B2C marketing effectiveness
• Manage materials efficiently through client approval processes including regulatory and compliance reviews
• Help ensure that contractual performance metrics (KPIs) for activation and retention are met
• Partner closely with Client Success to look for opportunities to drive additional value to clients to optimize and expand the relationship
• Manage marketing projects to keep them on track

Qualifications

• Bachelor’s Degree in marketing, communications, journalism, or other relevant field. MBA or Master’s degree is desirable
• Minimum 10+ years of marketing experience demonstrating increasing scope of responsibilities; including 5 years of marketing experience working within health plans.
• Experience in working directly with clients to ensure that contractual performance metrics (KPIs) for activation and retention (monthly active users) are met
• Excellent relationship development skills
• Strong project management skills
• Comfortable and proficient in technology
• Ability to thrive in a fast-paced, technical, and mission-focused environment

Please click here to apply.