B2B Marketing Director

Marketing                 ·                Belfast; Dublin; Cambridge, MA (Hybrid Remote)                ·                ·Full time

MARKETING · MULTIPLE LOCATIONS · HYBRID REMOTE

B2B Marketing Director

At Cumulus Neuroscience, we develop technologies for the assessment of brain and mental health conditions. Be part of an amazing team solving the biggest healthcare challenge of a generation.

Role: B2B Marketing Director 

Responsible to: Chief Commercial Officer 

Location: UK/ ROI/ East Coast US

We are seeking a dynamic and experienced B2B Marketing Director to lead our lead generation efforts in the life sciences industry, with a primary focus on targeting Biopharma. The ideal candidate will have a deep understanding of marketing strategies in the life sciences sector and a proven track record of successfully generating and nurturing leads. The candidate must also possess expertise in Hubspot and/or SalesForce CRM platforms to effectively execute email campaigns and track performance.

Duties and responsibilities

• Reporting to the Chief Commercial Officer, you will support the Biopharma Business Development and Corporate Communications functions.
• Develop and implement comprehensive marketing strategies to generate high-quality leads in the life sciences industry, specifically focused on Biopharma Clinical R&D.
• Manage and optimize existing target lists; leverage third party vendors including SciLeads to validate target customer information.
• Manage the Cumulus Hubspot Marketing & Sales Hub Professional CRM to effectively manage leads, track marketing performance, and provide insights to measure campaign success.
• Utilize a variety of marketing channels, including content marketing, social media, webinars, email campaigns, conferences, etc., to reach and engage target audiences.
• Work closely with the Head, Global Business Development to understand their lead requirements and collaborate on lead nurturing tactics.
• Create compelling content (e.g., case studies, white papers, infographics) in collaboration with our Creative Director to attract and engage target prospects.
• Leverage competitive intelligence to inform marketing strategies.
• Optimize marketing campaigns through A/B testing, data analysis, and strategic planning, focusing on increasing lead conversion rates and ROI.
• Collaborate with internal stakeholders to ensure accurate and relevant messaging for marketing campaigns.
• Monitor marketing budget, track spending, and report the return on investment (ROI) of marketing activities.
• Manage and optimize the corporate website.
• Stay updated with industry best practices, emerging technologies, and marketing trends to continuously enhance lead generation efforts.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field. Advanced degree preferred.
• Minimum of 5 years of B2B marketing experience, preferably in the life sciences industry
• Proven track record of generating leads and driving revenue growth through marketing strategies.
• Experience targeting biopharma and/or contract research organizations (CROs) is a plus.
• Strong familiarity with Hubspot and/or SalesForce CRM platforms to effectively manage leads and measure marketing success.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Analytical mindset with strong data-driven decision-making abilities.
• Ability to work effectively in a fast-paced, start-up environment.
• Strong project management skills with experience leading cross-functional teams.
• Proactive, detail-oriented, and results-driven approach.

We offer a competitive salary package, along with comprehensive benefits and an opportunity to work in a dynamic and innovative industry. If you are a motivated and experienced B2B Marketing Director with a passion for the life sciences and leading lead generation efforts, we would love to hear from you.

Working conditions

• Regular office-based conditions.
• Flexible working available (office/remote/hybrid).

Physical requirements: N/A

Department: Marketing

Locations: Belfast, Dublin, Cambridge, MA

Remote status: Hybrid Remote

Please click here to apply.