
29 Jan Mid-Atlantic Sales Market Development Manager
About Cala Health
Cala Health is a bioelectronic medicine company transforming the standard of care for chronic disease. The company’s wearable neuromodulation therapies merge innovations in neuroscience and technology to deliver individualized peripheral nerve stimulation. The first indication for Cala Health’s wearable therapy is essential tremor, a disease experienced by more than seven million people and characterized by severe hand tremors. New therapies are under development in neurology, cardiology and psychiatry. The company is headquartered in the San Francisco Bay Area and backed by leading investors in both healthcare and technology. If you are passionate about healthcare and want to join a dynamic team of committed professionals, please consider this opportunity.
The Opportunity
Cala Health is seeking a Regional Sales Market Development Manager (MDM) to join our growing team. This individual will be field-based in the mid-Atlantic area and responsible for increasing awareness of and growing the clinician adoption and prescription-writing for Cala Trio therapy, an innovative new therapy for patients with essential tremor. The MDM will partner directly with healthcare professionals (HCPs) and their practices. Targeted healthcare professionals include movement disorder specialty neurologists, general neurologists, and occupational therapists working with patients who have essential tremor. The MDM is the regional business owner and a key individual in the successful launch and growth of Cala Trio therapy and Cala Health. We are looking for a driven individual with strong leadership and communication skills, who is results-oriented and has an entrepreneurial passion for building and developing new business and positively impacting patient lives.
Specific responsibilities include:
- Develop deep understanding of the customer’s business needs/patient flow in their practice/clinic.
- Determine key MDs in target geography that can drive regional business for Cala Trio therapy.
- Proactively develop and maintain relationships with target physicians and other HCP personnel in the clinic infrastructure.
- Drive prescriptions of Cala Trio therapy by educating and promoting the value proposition of Cala Trio therapy.
- Develop a regional business plan to identify, establish consultative partnerships and influence prescribing habits of target HCPs to achieve sales goals and objectives.
- Develop and maintain relationships with influential customers in the region (e.g. high prescribers and thought leaders) to enhance company and therapy advocacy.
- Onboard HCP customers.
- Continually nurture the HCP/clinic relationship; identify opportunities for HCP education, patient education, program opportunities.
- Work directly with patients through active participation in local and regional support groups and meetings.
- Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations to inform future customer/market development activities. Provide regular reporting to mgmt. and internal stakeholders.
- Gather and communicate inputs regarding market trends, HCP satisfaction, competition, opportunities and product experiences.
- Form strong partnerships with cross-functional teams and internal resources.
- Support company goals and objectives, policies and procedures, Good Manufacturing Practices, and FDA regulations.
- Complete all administrative duties in a timely fashion and work within the specified budget.
- Ability to travel up to 40-60%.
- Attend national shows as needed.
Desired Experience
- Bachelor’s degree.
- 3 years+ medical device or therapy field sales experience.
- Consultative field sales experience in consumer-facing medical device or medical therapy highly preferred.
- Success in previous employment indicated by exceeding sales targets.
- Successful, relevant and recent launch experience.
- Experience in promoting and educating the market on new medical technology.
- Experience in early-stage device/therapy organizations preferred.
- Clinical experience (OT, PT, RN) desirable.
- Excellent interpersonal, communication, skills; conceptual/consultative sales skills.
Required Skills
- Business development: Strong business building skills required along with the ability to effectively identify priorities and opportunities for growth within the region.
- Consultative selling: A strong consultative skill set with a thorough understanding of scientific and clinical evidence to successfully achieve desired market traction is needed
- Customer/patient focus: Ability to effectively employ both patient and practice centric approach to proactively identify opportunities to ensure that external stakeholders are informed, educated and connected.
- Ability to thrive in a fast-paced start-up environment.
Cala Health offers a competitive compensation and benefits program as well as a progressive work environment. We are an equal opportunity employer. If you or someone you know might be interested in this position, please submit a resume & an introductory email to careers@calahealth.com. More information about Cala Health can be found at www.calahealth.com
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