Senior Director of HCP Marketing

Director ·  Marketing/ Sales· Full-time

About the job

The Role

Access to our flagship product, EndeavorRx, starts with a prescription from a patient’s healthcare professional; they are also key to managing the patient along their journey. As a new, innovative digital treatment for pediatric ADHD our focus is on educating HCPs and moving them from early adopters to Akili Advocates. As our Senior Director of HCP Marketing, you will lead the development and execution of a successful go to market strategy for EndeavorRx, targeting our HCP customers.

Responsibilities

• Immerse yourself in Akili’s culture, science, and product offerings to understand the complex problems we are solving for patients & caregivers
• Lead the development of our HCP marketing campaign, messaging, and media plan for our initial launch
• Lead the creation of compelling materials to support the HCP to articulate Akili’s promise to the market (e.g. creative campaign, videos, website copy, webinars, etc.)
• Oversee execution of the HCP marketing plan across channels to support the initial launch of EndeavorRx, helping achieve our prescription and revenue targets
• Closely collaborate on optimizing our customer experience, enabling us to achieve our target prescription fulfillment rate for enrollment forms obtained via paid customer acquisition
• Collaborate with the product management team in the measurement and optimization of the patient/caregiver journey as it relates to feature adoption, usage and retention

Qualifications

• Experience with in-line brand marketing and launch, understanding of the therapeutics space required
• Demonstrated HCP marketing experience, including collaboration with Sales
• Experience in establishing building blocks of a brand, including positioning, messaging, targeting and campaign development
• Successful development and execution of digital-first media plans, with track record of metrics driven optimization
• Understanding of regulated environment and ability to navigate medical/legal/regulatory review process
• Demonstrated success managing agencies and external partners to deliver breakthrough work

About Akili

At Akili Interactive, our mission is to ignite new hope for those living with cognitive impairment. We’re bringing together world-class neuroscience with the latest technology and video game entertainment to create a new class of digital medicines, delivered through captivating video game experiences. We are out to prove that effective medicine for serious illnesses can also be fun and engaging.

Our flagship product, EndeavorRx, is the first ever FDA-cleared prescription treatment delivered through a video game to treat children living with ADHD. This is only the beginning, as we continue to boldly challenge the status quo of today’s medicine.

Diversity and Inclusion

Diversity and inclusion are incredibly important to all of us. We are committed to hearing all voices. Akili Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Please  click here to apply.