Digital Marketing Manager

Somerville, MA    ·    Full time

About the Job:

The future of neuroscience is now. FocusCalm is a new generation of wearable that passively tracks your mental state via EEG sensors and AI algorithms and helps you learn how to train your brain for better focus and a calmer mind. With a big, audacious goal of getting our technology into the hands of millions of people around the world, we’re looking for a creative, motivated digital marketer who wants to roll up their sleeves, solve problems and supercharge our ecommerce conversion rate to help us reach our potential.

Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Qualifications / Skills:

• Strong content creation skills in both long and short form
• Good design and branding eye
• Self-motivated and customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• 3-5 years of working experience in digital marketing, particularly within the wearables sector
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and WordPress

Join a dynamic, growing startup that’s changing the world, one brain at a time by hitting the “apply” button at the top of the posting.

Please click here to apply.